Her America: 50 women, 50 States
We set out on a yearlong journey to find a new way to portray American women in the year after Trump was elected president. Putting together the team and casting women in every state, we made 25 short films with all female crews, edited 30 photo essays shot by women across the country, partnered with the Moth on 10 podcasts and ran the social media strategy for #heramerica.
After airing on Lifetime the project lives on a digital roadtrip at heramerica.com
The project garnered over 250 press mentions and over 100 million impressions for the social campaign.